For Healthcare Companies

We support companies facing a shortage
of talent in
“mMedical × sStrategy × gGlobal”

Medi Strategy PartnerEmpowering Healthcare International Strategy

We join your strategic team as hands-on members, providing project-based expertise.
Through strategy development, market research, KOL identification, and marketing execution, we strengthen your team for business growth and global expansion.

*Flexible, on-demand support for the period you need.

PROFILE

  • 15 years of experience in Medical/Healthcare industry
  • 18 years of experience in Product Planning and Product Manager roles
  • Business level English(Read medical papers, Strategy negotiations)
  • Global Skills(Have lived in US and India)
MORE

*as of 2025

Medi Strategy Partner

Facing A Shortage of Bilingual
Strategy Planning Professionals?

We participate as a team member in planning strong values, concepts, and strategies to achieve the vision, and executing those strategies.

Use Cases

  • CASE

    Japanese Medical manufacturer

    As a global business planning member

  • CASE

    Medical Companies Expanding into Japan

    Serve as a local research member before entering the Japanese market Propose market strategies & establish KOL networks in Japan

  • CASE

    Japanese Affiliates of Global Medical Companies

    As a member of the Planning and Brand Team As a market research specialist for products and brands

  • CASE

    Small-sized Healthcare Companies

    Support executive teams in developing marketing strategies

Area only experienced areas

Disease Area

  • Diabetes
  • Cardiovascular diseases
  • Eye disorders
  • Thyroid disorders
  • Neurological disorders
  • Cancer
  • Digestive disorders
  • Migraine
  • Rare diseases
  • Intractable diseases
  • Diabetic complications
  • Sleep
  • Arteriosclerosis
  • Skin care
  • Exercise

Product Areas

  • Medical devices (hospital testing devices, pharmaceutical devices)
  • Pharmaceuticals
  • Medical device interfaces
  • Skincare products
  • Hospital information integration products

Services

Business Strategy

  • Service strategy building
  • New product creation
  • Japan entry strategy
  • Global strategy building
  • China strategy
  • Asia strategy
  • Product development strategy

Planning & Strategy

  • Market environment analysis & market size estimation
  • Market research
  • Epidemiology study support
  • KOL identification & relationship building
  • Patient journey mapping
  • Discussion with Japan & international physicians
  • Japan & international contract negotiations
  • Proof of Concept (PoC) implementation
  • Segmentation, targeting, and positioning
  • Concept development
  • Product & Service specification planning
  • Message development
  • Marketing plan execution
  • Medical conference participation support & reporting

Marketing Organization

Online Strategy

  • Website planning
  • Online marketing strategy building
  • Website Planning(in collaboration with partner web designer)

Actual Cases

Only a portion of achievements is listed.

  • Foreign Rare
    Disease firm

    Consultation of Japan Market Entry

    Joined the Japan market entry project team. Started by understanding the treatment flow in Japan for the rare disease brand, and implemented Key Opinion Leader (KOL) development. Additionally, conducted an epidemiological database survey with an epidemiological research company to determine the number of patients in Japan. Simultaneously, extracted and provided key information for the Japan launch strategy from a series of market researches.

  • Mega Pharma

    Market research for a brand team

    Joined as an in-house researcher. Responsible for a specific brand team, conducted a series of surveys from pre- to post-launch while sharing strategies and objectives with brand managers. Responsible for survey design, implementation, analysis, and project management for various stakeholders, including physicians and patients, and for both qualitative and quantitative research.

  • Japan Small Firm

    Online Marketing of Skincare Products

    Conducted website planning and strategic consulting for a small company developing completely non-chemical skincare products in Japan to increase online purchases. Engaged in discussions with the company's executives to determine the "value" to be emphasized, reorganized the product lineup, and devised a web marketing strategy. Collaborated with our partner web designer to create the website and e-commerce platform.

As Your
Global Partner

  • Global Mind

    Be Think Partner offers bilingual services with a global mindset. CEO has lived in the United States and India, while working in global business settings.

  • Team member

    We make a commitment to create values and to tackle the problem together working in the client's team as a partner/member.

  • From a few months to a year-long project
  • Global biz trips OK
  • Different time-zone OK

PROFILE

MAYU

Mayuko
Kaneda

is an experienced strategist and marketer with a focus in product and service planning and marketing with a particular expertise in medical device/healthcare and social/sustainable projects.

For 15 years(*as of 2025) in the medical/ healthcare sector within diagnostics, healthcare technology, and medical services. She spent 10 years at OMRON HEALTHCARE Co., Ltd., a Japanese global manufacturer specialized in medical devices and healthcare products, in various leadership roles in Product Planning and Global strategy of medical devices.

[Background]
00~04 Doshisha University; B.A. (in Japan)
04~06 Doshisha Business School; M.B.A. . (in Japan)
06~07 Product Manager, MISUMI Group Inc.
08~09 Account Manager/New biz development, Small global talent management companies
10~18 Product Manager for Hospital Use Products, OMRON HEALTHCARE Co., Ltd.,
2019~ Founded Be Think Partner G.K.
Participated in various medical/healthcare projects
Founded QAL100 K.K.
2023~ Part-time lecturer of Kyoto Koka Women's University
2023~ Be Think Partner G.K was incorporated
[Global Experiences]
98~99 Studied in the US as high school exchange student
00~04 Worked for global NPO
2004 Worked for an NPO in India
10~18 Served as a product manager of global products
2019~ Participated in many medical projects of US/EU healthcare companies
Founded a start-up with foreigners in Japan

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