For Healthcare Companies

Medi Tailored TrainingTalent Development Support

Our training supports talent development in healthcare planning. We help nurture professionals capable of extracting customer insights and leading strategic initiatives.

By identifying your company's challenges and focusing solely on those issues, we provide efficient and targeted training programs.

For Healthcare CompaniesMedi Tailored Training

Learn Practically as a Virtual Planner:
Product Development &
Planning Process Sessions

Features

01

Learn the model that transforms "inability to create value" into "new values emerge"

Seeking a workplace where new values emerge, utilizing your current employees? We improve organizational planning capability by learning a model that clarifies the points to be addressed, connecting insights to new product development and enhancing the linkage between strategy - market research.

01

Empowering your weaknesses:
Customization program

Through pre-meetings to create a curriculum, we extract the challenges of your team on strategy and marketing processes. We propose a course of sessions that focuses on weaknesses to learn efficiently and create strong value.

01

Learn practically as a virtual planner in our fun session!

Participants learn, in a practical manner, by pretending as a virtual planner experiencing the entire strategic process. They make decisions for Proof of Concept (PoC) , design market research, strategize the concept, and launch a product.
Through thinking and experiencing these processes themselves, they acquire high-quality value proposition skills that can be applied in practice.

04

Specialized explanations and examples in pharma & med-devices!

While years are typically spent developing medical products, the learning curve should not. We cover the unique development, commercialization, testing and trials, pharmaceutical affairs law, and sales restrictions of the medical industry, including tacit knowledge, in a practical manner, focusing on key points and differences from other industries.

Target Audience

  • New staff of Product Planning

    • Wish to learn product strategy creation
    • Wish to know product service planning
    • Wish to conduct research that leads to value-creation
  • Research Company in Japan

    • Wishing to discuss strategy from the client's perspective
    • Wishing to understand the unique mindset of the medical industry
  • Corporations whose clients are medical firms

    • Wishing to learn about value creation in medical manufacturers
    • Wishing to discuss with medical manufacturers on the same level
    • Wishing to grasp the key points of business development in the medical industry

Expected outcome

  • Enhance the skills to gain key insights and to create value
  • Nurture marketers and researchers with enthusiasm.
  • Easier allocation or recruitment of non-medical or non-research personnel.
  • Enhancing or streamlining the training that boss/seniors teach OJT.

Training Parts

How we propose a training

First, we hear about the problems and areas for improvement in your organization through counseling. We propose missing parts and jointly design an education program.

Our Base Parts

The unique aspects of
medical industry you should know

  • Unique sales strategies in the medical industry: XX strategy
  • The relationship between guidelines and sales
  • How is the organization of a medical manufacturer structured?
  • Who is responsible for the strategic marketing function?
  • Are there specialized research functions?
  • What are the influencing factors on investment decisions?
  • The relationship between TPP and investment decisions

Learn strategy/marketing processes
as a virtual planner

  • What is your job role throughout?
  • Starting a new product development, where do you start?
  • What is the key for successful product or business development?
  • Let's try the PEST/3C/SWOT analysis
  • How do you narrowed down the STP in medical market
  • Let’s calculate market volume
  • How are products and values different?
  • Why is “abandoning certain markets” important?
  • Are you passionate about your job?
  • What is PoC in healthcare and medical industry?
  • Frequent mistake in PoC in healthcare and medical industry
  • What is PERSONA?
  • Let's try to understand customers and the market
  • What is the relationship between customer insights and value?
  • What is “understand physicians as customer”
  • Creating a patient journey
  • Learn successful segmentation
  • Create a positioning map
  • Target country and area
  • Product strategy and brand strategy
  • What is hypothesis and validation?
  • Regulatory strategy basics in pharma and medical devices
  • Forecast and sales preparation before the launch
  • What you do after the launch
  • Product portfolio, its difference between pharma and devices
  • Learn about the flow of investment decision-making in business
  • Learn about decision-making and research in global product planning
  • Trend in healthcare and medical industry

The secret to quality market research
that you can really leverage

  • What do you seek in a market research in the first place
  • What is actionable and leverage-able research
  • Overview of medical market research
  • History of market research
  • Trend and evolution of medical market research technique
  • Frequent mistake/failure in medical market research
  • How to avoid failure and conduct high-quality research
  • Do logical/beautiful plan lead to market/customer success? No, but why?
  • Tips for research design
  • Research process within a manufacturer.
  • RFP and research project management
  • Business questions and research questions
  • Points to note in surveys for physicians, points to note in surveys for patients
  • Objective-specific research for each phase of development
  • Purchase influencers and apropriate recruitment of subjects
  • Negotiation and discussion to be done between manufacturers and research companies
  • About each research method
  • Methods of qualitative research
  • Methods of quantitative research
  • Logic trees
  • Capturing insights
  • Creating high quality reports
  • Compliance related to research

Your Original
Parts

Strengthening your talent training

  • Your company's aspirations and vision
  • Desired mindset for enhanced talent
  • Your company's unique planning process
  • Thoughts of executives and managers

Scope

  • Scope is from “Start” of the planning to “post-launch”.
  • Science research phase is not included

Session Style

Our sessions are discussion based bridging “Book style” and “OJT”
Practical session using case-studies and quiz.

Past Trainings

Medical Market Research firm

Training sessions to become a researcher and project manager from a moderator

  • Duration : 90~120min x 20 sessions for 8months
  • Participants : Three moderators

Participants experienced the commercialization process and its essence of pharmaceutical/medical device manufacturers, who are clients of their company. Three individuals took on the role of marketer and gained the skills for negotiations with medical manufacturers. Through the course of sessions, they transitioned from moderators to researchers.

Profile

Lecturer

Mayuko (May)Kaneda

  • 15 years of experience in Medical/Healthcare industry
  • 18 years of experience in Product Planning and Product Manager roles
  • Business level English(Read medical papers, Strategy negotiations)
  • Global Skills(Have lived in US and India)

*as of 2025

is an experienced strategist and marketer with a focus in product planning, marketing, start-up or new business consultation and strategic planning with a particular expertise in medical device/healthcare and social/sustainable projects.

DISEASE AREA

  • Diabetes
  • Cardiovascular diseases
  • Eye disorders
  • Thyroid disorders
  • Neurological disorders
  • Cancer
  • Digestive disorders
  • Migraine
  • Rare diseases
  • Intractable diseases
  • Diabetic complications
  • Sleep
  • Arteriosclerosis
  • Skin care
  • Exercise

Lecturer

Noriko

started her career working in marketing research for consumer products, pharmaceuticals, and medical devices for four years in a Japanese market research company. After that, she moved to a Japanese medical device manufacturer and worked as an inhouse market researcher in several disease areas. Most recently, she has been involved in setting up research and UX design departments, establishing usability evaluation systems, and managing research projects at an medical & industrial analytical instruments manufacturer.

  • Interviewed over 1,000 people.
  • 4 years of experience at a research firm, 17 years at manufacturers.
  • Strong in flexible research design tailored to project characteristics and resources.
  • Certified Human-Centered Design Specialist by the Human-Centered Design Promotion Organization.
Education
Humanities and Social Sciences, Department of Economics, Shizuoka University; B.A. (in Japan)

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