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Fair Trade Product x Product planning
Client:CRYSTAL CO.,LTD.
Place：Nagoya, Kyoto, Online
New Product Planning, concept creation for fair trade product
Be Think Partner
Value creation and
planning partner
for social entrepreneurs and
social project owners
social project owners
Main support areas
Medical & Healthcare
Sustainable / Social Business
SDGs Projects
FairTrade & Global Business
From Kyoto to Global
Be Think Partner is passionate
CONCEPT
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#01
As A Partner
We make a commitment to create values and to tackle the problem together working in the client's team as a partner/member.
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#02
Global Mind
Be Think Partner learnt English and global mind from the experiences lived in the United States and India and working experience in global corporations.
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Balancing your social mission
with the financial goals -
#03
Vision Based Approach
For socially-driven corporations or projects, a challenge is to balance mission and profit. Be Think Partner shares the passion and vision with our clients and develops tailored solutions for the future society.
There is a new future
that can be seen through thorough discussions
with a partner that brings out your strengths
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Aiming to balance profit
and social impactProduct and
service planningCreate new products or services for shops or corporations
Re-branding with new product line-ups
Product planning lectures
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Aiming to clear
what clients really wantDraw a map
Draw a map for your business and make it driveable
Create stories for start-ups
Create attractive stories focusing on your core values.
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Aiming to add new perspectives
for your managementCO-LABO manager
We look into your management style and co-study other ways and styles to have better balances between profit and social impacts.
We listen to our clients and
suggest mixed Be Think original services to develop tailored solutions.
Start-ups & New PJs
Be-Brainstorm , Story-making , Be-One Projects , Startup Support , Market Research , Persona setting, Business planning , etc...
New sales scheme support
Converting to online sales , Product planning for online , New service suggestions , etc...
Global project support
Global projects , SDGs projects , PJs for reduction of poverty inequality , global negotiations , etc...
CASE
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Academic × SDGs
Client:University
Place：Kyoto, Remote
Gave lectures at a university in Kyoto under a theme of social businesses and SDGs.
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LGBT Start-up × Mentoring
Client:MyUni Co. Ltd.
Place：Osaka, Remote
Mentoring with the team
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Healthcare Company × Market Research
Client:Orient Strategy K.K.
Place：Kobe, Tokyo, Remote
Qualitative and quantitative market research for a healthcare organization.
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Health Service × Start-up Support
Client:QAL 100 Co., Ltd.
Place：Kyoto
Start-up a company, re-location of a gym, business planning, website planning and direction
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NGO × Promotion
Client:Bhasha Research and Publication Centre
Place：Gujarat, India
Fair Trade trial of tribal’s products, documentation and conservation of marginal culture and languages.
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Japanese Traditional Art × Web Direction
Client:Traditional Art 'Ikkanbari Art' the 14th Iemoto -the head of the family
Place：Kyoto, Remote
Website planning & direction
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Medical Device Company × Product Planning
Client:Omron Healthcare
Place：Kyoto, Global
Product planning & launch of medical devices for professionals.
(Only in Japanese)
WORKING STYLE
Be Think Partner works towards client’s mission,
looks at the big picture,
and collaborates with self-directed style
as if a member of a Teal organisation.
- A Teal organisation is an organization where internal and external members collaborates flexibly and co-create values efficiently without the need for hierarchy.
- They strive for a shared goal in a self-directed working style.
Flexible working style to match with client’s working style.
Online discussion and documentation both in Japanese and English are possible. Joining your team physically or online and any working style.
- OK with business trips to anywhere (domestic, overseas)
- Spot / short-term / long-term contracts are available.
- Contract formats in Japanese or English can be prepared. Your format is acceptable as well.
PROFILE
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MAYUKO
KANEDAEdu. Doshisha Business School(MBA)
Qualif. Business Coach
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There are people who are doing their best in good faith to improve society,
who are living to help others'happiness,
and who live to protect the earth.
There will be such a time;
when your emotion runs and you can’t think objectively,
or when you run fast every day and you can't build new products/services from a different perspective.
That is just MOTTAINAI not only for you,
but for the best society and future you are aiming for.
We are here to share the same vision as yours
and to realize a wonderful society together.
Sharing the same goals and thoughts,
We run a business in parallel together
to co-create and maximize its society impact.
Because we just want to create a better world.
This is the Vision of Be Think Partner.
HISTORY
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- She was touched by the speech given by Sevan Suzuki (Canadian environmental activist) at the Earth Summit in Rio de Janeiro. Sevan was a 12-year-old girl of the same age as her at that time but she was already seeing the world's problems and asking the world not to fight or destroy the environment.
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- As she worked in an NGO in India, she realized that social missions and vision will not be achieved without business management and then entered a MBA course to study business administration.
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- She studied social businesses such as social enterprises, NPO’s business, microfinance, and fair trade, and summarized them as a thesis. After MBA graduation, she worked for a product planning position at MISUMI Group Inc, and then joined a start-up and launched a new business. She also worked at OMRON Healthcare for 9 years and experienced global business as a product manager of medical equipment.
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- She decided to start-up her own business and left her job. Traveled in Thailand, Vietnam and other areas to think about the vision and services of own business. Coming back to Japan, she started her own business under the theme of "Social business"
MAYU’S TOP5by StrengthsFinder
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Strategic
Strategic is about seeing the whole, what the right move is now, and what is the next move to reach the goal.
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Input
Input is about collecting information that is useful to reach the goal and leverage them to find a right move.
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Restorative
Restorative people are good at and prefer to solve problems rather than brush-up something shiny already.
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Deliberative
Deliberative people are careful and sense many risks. Rather than denying these risks, they draw each one out into the open.
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Learner
Learner has a great desire to learn and wants to continuously improve.
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ABOUT
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- Business name
- Be Think Partner
- Based in
- Kyoto City
- Since
- April 1st 2019
- Business
- Start-up support, Business planning, Product and service planning, Market research, User research, Coaching
